Why Hire a Wedding Liaison?
"What Exactly Do You Do?"
This is a question that I am asked not only by prospective clients,
but also by friends, industry professionals, and even my family.
Although I am a Professional Wedding Consultant, I have chosen
the role of Wedding Liaison.
We all know that professional photographers produce beautiful pictures and present them in elegant wedding
albums. A videographer captures all of the colorful emotions of the wedding day in a video. The wedding
florist works hard to arrange a picture perfect bouquet for the bride and fill the ceremony and reception area
with beautiful flowers. The Wedding DJ (or band) plays the role of Master of Ceremonies and sets the tone
with music.
Nearly every professional in the wedding industry has a tangible product that they offer brides.
A Wedding Liaison, however, has a more challenging time trying to sell an intangible service.
So what does a Wedding Liaison really do?
I wear many hats. I act as a mediator between the bride and groom and the various people and facilities
involved in the wedding (church, reception facility, vendors, family members, minister, etc.) I am a teacher
who educates couples on wedding etiquette and protocol. I am a talent recruiter who recommends the most
professional and suitable vendors for each couple. I am a mental therapist who works hard to keep everybody
sane in the midst of all the stress; a fire fighter who is quick in responding to negative issues and thus quick to
put out fires. And lastly, I am the logistics manager who caters to details during the planning stages and on the
wedding day.
As team leader on the bride's and groom's wedding day, I serve as the point person for everyone involved in
the wedding. I want the team of professionals to do a spectacular job so I am constantly communicating with
each vendor. I make sure that each vendor is up to date on any changes on the wedding itinerary.
With the presence of a Wedding Liaison, everyone benefits. The bride and groom can focus on being the
guests of honor. Having a Wedding Liaison frees up all the other professionals to utilize their gifts or talents to
the fullest, not having to spend their energy on the time consuming aspects of the planning.
So the next time you hear someone comment, what exactly does a Professional Wedding Consultant Do? I hope
that you will respond kindly with, "You mean what DON'T they do?"
"What Exactly Do You Do?"
This is a question that I am asked not only by prospective clients,
but also by friends, industry professionals, and even my family.
Although I am a Professional Wedding Consultant, I have chosen
the role of Wedding Liaison.
We all know that professional photographers produce beautiful pictures and present them in elegant wedding
albums. A videographer captures all of the colorful emotions of the wedding day in a video. The wedding
florist works hard to arrange a picture perfect bouquet for the bride and fill the ceremony and reception area
with beautiful flowers. The Wedding DJ (or band) plays the role of Master of Ceremonies and sets the tone
with music.
Nearly every professional in the wedding industry has a tangible product that they offer brides.
A Wedding Liaison, however, has a more challenging time trying to sell an intangible service.
So what does a Wedding Liaison really do?
I wear many hats. I act as a mediator between the bride and groom and the various people and facilities
involved in the wedding (church, reception facility, vendors, family members, minister, etc.) I am a teacher
who educates couples on wedding etiquette and protocol. I am a talent recruiter who recommends the most
professional and suitable vendors for each couple. I am a mental therapist who works hard to keep everybody
sane in the midst of all the stress; a fire fighter who is quick in responding to negative issues and thus quick to
put out fires. And lastly, I am the logistics manager who caters to details during the planning stages and on the
wedding day.
As team leader on the bride's and groom's wedding day, I serve as the point person for everyone involved in
the wedding. I want the team of professionals to do a spectacular job so I am constantly communicating with
each vendor. I make sure that each vendor is up to date on any changes on the wedding itinerary.
With the presence of a Wedding Liaison, everyone benefits. The bride and groom can focus on being the
guests of honor. Having a Wedding Liaison frees up all the other professionals to utilize their gifts or talents to
the fullest, not having to spend their energy on the time consuming aspects of the planning.
So the next time you hear someone comment, what exactly does a Professional Wedding Consultant Do? I hope
that you will respond kindly with, "You mean what DON'T they do?"
| Liaison ~ one who functions as a connection, as between persons or groups. |
| Copyright © 2009 Carolyn Burke - Wedding Liaison |
